Course Overview:
This course is designed to expose students to global business and its marketing environment with a particular emphasis on the role and impact of diversity. In an interdependent global economy where countries rely on one another for sustained growth, international marketing plays a major part of this increasingly global goods and services production and delivery system. In view of the fact that international marketing is a global phenomenon we will therefore focus on both global businesses as well as the developing and industrializing nations.
This course is designed to expose students to global business and its marketing environment with a particular emphasis on the role and impact of diversity. In an interdependent global economy where countries rely on one another for sustained growth, international marketing plays a major part of this increasingly global goods and services production and delivery system. In view of the fact that international marketing is a global phenomenon we will therefore focus on both global businesses as well as the developing and industrializing nations.
- Teacher: Tesilimi Lawanson