Course info

Social Media Marketing (SMM) is the use of social media by marketers to increase brand awareness, identify key audiences, generate leads and build meaningful relationships with customers. Social media allows businesses to gain a competitive advantage through the creation and distribution of valuable, relevant and consistent content to attract and retain clearly-defined audiences.

Unfortunately, today many companies are not preparing for the future of social. It’s not that businesses aren’t trying; many of them have Facebook, Twitter, LinkedIn or Instagram accounts established. They are present and disseminating content on those platforms, but they do not have a proper social media marketing plan in place. It is not enough for students today who will enter the workforce to just be equipped with general theories and knowledge when it comes to social media marketing. Students will need to know how to utilize new and constantly updated social media marketing strategies for businesses.

Course Objectives
● How social media has disrupted traditional marketing
● The benefits of and why social media marketing is important
● How to develop their personal brands
● How to create a social media marketing strategy
● Creating and optimizing business profiles on each social network
● Implementing a social media content strategy on each social network
● The benefits of and how to market with blogs, vlogs, podcasts and webinars
● How to launch a social media marketing campaign
● How to create a social media influencer marketing strategy
● Creating an employee advocacy program
● Social media policies and crisis response plans
● Social media advertising on each social network
● Social selling
● Social media analytics and measuring ROI
By the end of the course, students will know how to implement a successful content strategy for Facebook, Instagram, Twitter, Snapchat, Pinterest, LinkedIn, and YouTube.