How do pop-up stores draw consumers' attention during their limited lifespan? Do you make snap judgments after visiting a website for the first time? In a world where Amazon reliably offers cheaper books, how has Barnes & Noble stuck around? The design of a store or website shapes our opinions about that business. It signals who the store is for, what sort of products they offer, and the experience you'll get inside. It can even offer unique features that make you want to go to that business more! In this class, you'll put on your walking shoes, fire up your browsing fingers, and visit real in-person and online businesses to analyze their design choices. By the end, you'll propose your own ideas for a business design.