How do you market entertainment experience, like attending a football game, a play, or a concert? What does a promotional strategy look like for a blockbuster film versus one hoping for award nominations? What sort of considerations are specific to museums and other institutions? This class is aimed at all majors, and provides a foundation of marketing theory before introducing elements specific to different areas of arts, sport, and other entertainment. Students will examine real players in the Los Angeles market and propose solutions for them.