Design thinking is the process of discovering new consumer needs and finding new ways to fulfill them, and this process becomes even more important as companies pursue global markets. Human-centric innovation comes from listening closely to the unheard voices of consumers around the world and then qualitatively finding patterns and themes from this diverse information. In this way, one can uncover subconscious, unmet consumer needs, which in turn become the basis for new product/service development, new marketing communication strategies, and the like. This course is run in a workshop style, with student groups working towards the goal of developing a new product / service or marketing strategy for a given client organization (a company, an NPO, etc.) by using a step-by-step process which progresses over the course of the semester.
- Teacher: Henry Andersen